"Starbucks is a gathering place that creates moments of connection between people every day. Tweet-a-coffee is a brand new way for our customers to connect with friends and followers and share the gift of Starbucks instantly," says Richard Burjaw , vice-president Starbucks Coffee Canada. "Whether it's to say #thank you, #congratulations or simply #justbecause we're thrilled to enable the ability for customers to spread some kindness."
Canadians are among the world's most active Internet users and with millions of Canadians engaging on Twitter, Tweet-a-Coffee represents an incredible opportunity for Canadians to engage, share and gift in new, simple way.
"We're excited for Starbucks to bring this program to Canada," says Kirstine Stewart, head of Twitter Canada. "Shared experiences, be they a television show, a sporting event, or a thoughtful gift, are at the heart of the Twitter experience and to what it means to be a modern brand."
The Tweet-a-Coffee program is a key next step as Starbucks innovates its social digital gifting offering. Beginning today, registered Starbucks account customers across Canada can now send a $5.00 Starbucks Card eGift through Twitter by following a few simple steps:
- Visit www.starbucks.ca/tweetacoffee to get started and to link your Starbucks account and your Twitter account
- Follow the instructions to send a Tweet to @tweetacoffee and to the gift recipient's Twitter handle
- The recipient will receive a link on Twitter with details on how to claim their $5 eGift.
- You can send more eGifts directly on Twitter by sending a Tweet using @tweetacoffee
To learn more about how to Tweet-a-Coffee, visit www.starbucks.ca/tweetacoffee.
Follow Starbucks Canada on Twitter at @StarbucksCanada.